Every conglomerate is faced with the challenge of defining its unifying thought across it many organisations. Its what keeps them together and gives direction to the expectations its employees, customers and society come to have from them.
CK Birla is a diversified group with varied interests across industries and while many of its organisations are new and from the cutting edge industries, the group is one with tremendous legacy. A history that not just the group but even the nation has prided itself with.
The CK Birla Group brand is the simple articulation of its core DNA that is visible across all its entities, be it Industry, Software or Hospitals.