Latest News

  • Birla conglomerate: flagship brand Charminar creates record growth 20/01/2015

    Publication: Dainandini

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  • Orient campaign bags Bronze at Effie 2014 16/01/2015

    Effie 2014, the apex awards for Indian media by The Advertising Club brought prestigious honours for Orient Electric, which is part of the diversified Indian conglomerate, CK Birla group. Orient Electric was recognised for its integrated campaign to change its positioning from being a significant player in Indian fan industry to a trusted lifestyle home solutions provider. Orient Electric won the bronze award in Corporate Advertising and Reputation Category at the Effie 2014 held in Mumbai on 16th January.

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  • CK Birla's NBC on space odyssey 24/12/2014

    To be in outer space is not everyone's privilege, especially auto component makers. But CK Birla's National Engineering Industries Ltd, which makes bearings under the NBC brand, in association with the Indian Space Research Organisation (ISRO), is to supply parts for shuttles or rockets.

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  • Orient Electric is now the new Superbrand of Fans 24/12/2014

    It gives us immense pleasure to announce that Orient Electric (Fans) has been awarded the Superbrand 2014 tag through a consumer voting conducted by Superbrands India. We would like to thank all our fans, for their love and support. Thank you for being a part of this journey. It further strengthens our ambition of creating a smarter lifestyle by winning hearts, one fan at a time.

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  • Oriental Electricals presents Essentia- a juicer-mixer-grinder 07/11/2014

    Expanding their already extensive portfolio Oriental Electricals presents Essentia- a juicer-mixer-grinder, which is powered by harmonic-syncro blend technology.

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  • Orient Electric among India’s most trusted brands 22/10/2014

    Orient Electric has been ranked 13 among India’s most trusted brands in the consumer durables category by Brand Equity in the Economic Times. In the overall listing of 1200 brands in India, Orient stood at 202. Our rank has climbed up by 844 places (from 1046 last year), reflecting an exceptional improvement.

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